By inviting your existing customers or representative consumer panels to participate in a survey, I can provide you insight into the economic value of your product features.
The findings of this analysis can also be used to design bundles or product lines.
Trained by Boston Consulting Group
BSc (with honours) in Business Administration
Scientifically proven Pricing Strategy
Specialized in Innovative & Design Products
Depending on your needs, this research will be carried out with a “Van Westendorp Analysis” or a “Conjoint Analysis”. These are two frequently used pricing research methods. The Van Westendorp Analysis focuses on price sensitivity and is relatively simple in design, which means that this survey requires less effort from participants. The Conjoint Analysis is much more complex and requires more effort from participants, but also provides a lot of valuable insights about the value that customers attach to other product attributes than price.
Regardless of what solutions you need, you will always receive a professional report (in PDF) with clear and scientifically based recommendations.
Because every order requires customization, I work with a flat rate of $ 90 or € 75 per hour. For companies located in the Netherlands, this rate is exclusive of 21% VAT. This rate includes the license costs for the use of professional software (with a total value of $ 1,795) but does not include any costs for hiring representative consumer panels.
Each solution mentioned above includes an indication of the number of hours required. Please contact me if you would like to receive a more detailed estimate.
All clients with an active order receive a time report at the end of each week. This report indicates exactly how many hours have been spent so far, how many hours are expected to be spent and whether there is a difference from the original estimate.
New customers are requested to pay 50% of the budgeted amount in advance. All other costs are billed on a monthly basis.
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Awesome to work with
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Passionate sparring partner
“Maarten is a passionate sparring partner who thinks from a customer's perspective. And above all, Maarten, you are a positive go-getter.”